The Fourth Quarter or otherwise known as “End of Year Marketing” stresses the activities that a
business owner must do in order to prepare for next year’s activities. The fourth quarter is an
important process for reviewing data gathered throughout the past months, assessing
opportunities or new business ventures, and planning for long-term goals. Fourth quarter can also
be seen as a period for looking back on the problems or concerns accumulated throughout the
year and making significant analysis in preparation for the future.
Connolly helpfully lists valuable activities for the preparation and summing up of the fourth
quarter. The first activity discusses the importance of following up on loyal customers and
prospective business partners. By protecting loyal customers and establishing good connections
or business deals, a company or a business can make preparation for the upcoming year.
The second activity takes note of the assessment of new opportunities or prospects that can
benefit a company through partnerships or deals. In line with this, keeping up to date with
information about surrounding partners or new chances for the expansion and growth of a
business is clearly beneficial. Having discussion with business consultants or experts can also
provide information for the next year.
Lastly, making and establishing detailed plans for next year can help a business owner prepare
for next year. This can also be done by setting up achievable goals for the company and creating
strategies or marketing campaigns. Considering the budget allocation for next year by reviewing
the sales and expenses during this year is also important for ensuring the success of a company.
By means of looking and back and reviewing marketing campaigns during the year, a business
owner can find out about the advantages or disadvantages of using a particular marketing
strategy and how it applies to a certain brand. A marketer can also review or summarize the
responses of people regarding holiday or marketing campaigns by comparing the profits that
transpired during holiday activities. To note, the fourth quarter is seen as the busiest a period for
market owners because of detailed planning and categorizing as well as reviewing data.
Lastly, searching online for dynamic marketing ideas for the next year can help a marketer find
or assess successful strategies effective for customers buying a particular product. The bottom
line for preparing during the Fourth quarter is the ability to execute well-made plans and to reach
out for a larger market.