In 2019, Instagram has 1 billion monthly active users with 60% of them logging in daily. 100+ million of them use and share content daily. The initial goal of most advertisements is to compel your audience visually. To do this you need to make sure the majority of your posts are graphics. This makes Instagram is one of the best places to market.
The good thing about this platform is the fact that advertisements will not look irritatingly obvious. You can just disguise your advertisement as one of the hundreds and thousands of images that users see daily. Creativity is a must in relaying your message. The reason for that is that you need to stand out from the 95 million contents posted regularly. You need to ensure that each post can contribute to the visual style and appeal of your whole Instagram account. Whenever your audience visits your account, they will have an overall view of everything you posted. Similar to that of Facebook’s albums.
We are not all artists but one of the main ingredients of Instagram success is consistency. Consistency in its art and frequency of posts. First, start by choosing two main goals. Do you want to share updates or increase brand awareness? We need to go back to the major question. Why do you want to use Instagram for your business? What is it that you want to impress on your followers? What impression do you want to last?
Without the goal, you can just post everything you want. That way there is a great tendency to include unnecessary posts that will not help in strengthening brand image and expanding reach. It’s better if the goal is specific (remember SMART?). You can include again, the frequency of posts for the first goal. For example, how many followers do you want to target per week? How often will you post to achieve this? For the second one, you can focus on how to increase your engagement rate by improving the quality of your content.
Be Smart With The #Hashtags
Once the goals are clearly defined, you can go to the next considerations. We also need to consider the content of the posts of course. Like Twitter, Instagram utilizes hashtags for brands to be found. You can also create a hashtag for your own marketing campaigns. There is no limit to the number of hashtags you can use on Instagram, unlike Twitter. Just remember that you shouldn’t put too many to avoid looking desperate.
Just follow and go with the natural flow of Insta users. It’s also effective to use popular hashtags every day of the week. For example, you can include #motivationmonday, #transformationtuesday and so on. Be creative! Moreover, take note of the kinds of posts that generate the most clicks.
Another important consideration is putting your customers in the spotlight. Like and comment on your followers’ posts. Embed their photos on your account (with their permission), mention them, and reply to their questions. Make them popular and watch your brand increase in popularity too! Businesses should be people-focused.
You can also build interest by running hashtag contests, conducting pre-launch live videos. Maybe even asking questions to your followers, and crowdsourcing photos. You can do crowdsourcing by asking your customers to submit photos of how they’re using your products. This can help gain customer insight.
Aside from the tips mentioned, you can also re-gram any brand mentions. This is a way to spread awareness and to establish the authority of your brand little by little.
Be a Pro Of Filters
Lastly, it’s important to be aware that the filters Mayfair, Inkwell, Amaro, Walden, and Lo-fi were recommended in order to gain more likes. Mayfair has a warm, pink tone. Inkwell turns the photo black and white. Amaro adds light to the image which also gives a central focus. Remember to not overwhelm your followers with too many filters and types of contents. Consistency will make your Instagram page look professional.