Lead generation is a challenging pursuit even for the seasoned marketer. A variety of techniques have been developed to cope with this initial obstacle of business growth. You already tried bombarding your followers with advertisements on social media. Maybe tried promoting your business by giving away flyers. However, you’re still left wondering why your methods are not producing the desired traffic to your website.
1. Learn the Basics of Marketing
You should understand that generating leads requires more than the seemingly sufficient promotion of your page or product across different online sites. You should consider learning the basics of advertising as this digital age requires some marketing knowledge. Also, consider the use of channels that were overlooked as a potential means of promotion. You might be surprised by the variety of ways that determined the success of marketing.
2. Share Something Useful
Giveaways like eBooks or downloadable quick how-tos will give value to your potential clients. Sharing something that people really need is the first point of contact that leads to the building of trust. Getting money is not the goal at this stage. That is of course, what you’re aiming at, implicitly. However, keep in mind that consumers are already bombarded with advertisements daily. Their sensitivity radar to impertinent marketers is greatly heightened. Providing something of value will go a long way. It can even produce loyal followers.
3. Make Your Newsletters Regular
Another way to generate leads is to provide a regular delivery of newsletters. Such as eBooks. This can also establish your authority in the field since you will be considered a great knowledge base or resource. The likelihood of followers promoting or sharing your page, in this case, is high.
4. Get a Website or a Blog
Having your own blog or web is considered a great investment. You can direct your followers, audience or target group from other channels such as social media. This will also give a sense of professionalism which will, in turn, ensure the consistent subscription of contacts. The opt-ins for newsletters or short email courses can all be included in your blog.
5. Try Networking
A “traditional” way to generate leads that is still effective today is networking. Yes, you can do all your lead-generating activities online but it is still helpful to physically attend conferences, seminars, or small get-togethers of like-minded individuals. Someone who can introduce you to a wider network. Expand your zone of influence by meeting new people and doing follow-ups.
6. Launching Webinars
Lastly, launching webinars is also a great way to hook the general audience. Provide a short course that will leave people feeling like they want to learn more from you. As a lead-generating activity, this is also a good chance to get more personal. The more that people listen and see you, the more genuine you will appear to them.
Remember, lead generation is mainly about getting out the word that you and your brand can be trusted to meet the need of the people.