As the anticipation for the holiday builds up during the holiday season, you should not take the marketing opportunities offered by Thanksgiving lightly. We oftentimes focus on events such as Black Friday and Christmas. More often than not forgetting the advantage gained when targeting Thanksgiving shoppers.
Marketing at this time, however, is pretty tricky. What with the consumer’s hesitation because of traffic. As well as the appalling thought of crowded malls and business establishments. With that said, there is a need to launch and sustain an attractive marketing campaign at this time.
Do Not Focus on Black Friday
First of all, we need to start with the importance of Thanksgiving in order to avoid disrespecting the event. As the name entails, it is a time for families to get together and show appreciation. Many businesses both big and small alike want to gain a publicity foothold or advantage so they launch early Black Friday campaigns.
As a result, many people think that these companies or brands disregard the occasion to push their own interests. This matter might not carry any weight for you but be warned – be careful about anything that will affect the public perception of your brand in the long run. Reputation is built through small acts or behaviors that are not given much attention to.
“Show Off” Your Thanksgiving Dinner
The above doesn’t mean that you will not strategize during this event. There are many small ways of showing how you hold the event in high regard.
One way of doing this is by getting up and close with your customers through the display of their Thanksgiving dinners and get-togethers in your social media channels. This is actually marketing the “human” side of your brand. It is also one of the best ways possible to connect with your formerly detached audience.
Involve Your Audience
Involving people in your campaign shows that the event is important enough to be focused on. Encouraging your social media followers to post what they are most grateful for also increases their interest to engage with you. Remember that involvement fosters a spirit of connectedness and relationship.
Everyone Loves Getting a Card
The simple act of sending out Thanksgiving cards helps in the build-up of brand awareness and familiarity. Anyway, you just have to invest in terms of time. The e-cards will do the job. However, if you want to be unique and set yourself apart from competitors, it might be a good idea to send one to them physically.
Touch and emphasize on the human aspect of Thanksgiving to achieve your marketing goal. It is indeed a challenge to not appear as a “business” but that is the foundation of most brands’ successes.