The Emergence of Black Friday and the Urgency of Online Marketing

Black Friday for most people can mean a sense of urgency when it comes to taking advantage of
several shopping deals for the week. Black Friday in the marketing world, however, can mean a
series of strategic campaigns designed in gaining more revenue and profit. Black Friday offers
one of the greatest deals when it comes to online stores.

According to the article of Amanda DiSilvestro, Black Friday is a day right after Thanksgiving
which is why a lot of marketers plan holiday campaigns during this period to hype people up.
Among these strategic campaigns include; giving a sense of urgency through email marketing,
utilizing the use of hashtags in social media like Facebook or Twitter to emphasize Black Friday
offers, giving free shipping for VIP or loyal customers and many more. What is interesting about
this whole notion is the fact that a marketer can be as creative as he or she wants in order to
attract people for early Christmas or holiday shopping.

Another strategy during Black Friday is through the usage of creating advertisements with witty
teasers or photos for the period. By customizing teasers, a seller can gauge the excitement of
people in buying the product in which teasers also offer a way to prepare customers for exclusive
deals that are only available on a seller’s website or pages. Teasers must be effective and
engaging enough to attract a customer’s attention.

In discussing Black Friday deals and promos online, giving challenges or steps in order to
acquire more followers can vastly help for the promotion of a sellers own product. This is made
possible by the effect of writing blog posts or creating personalized challenges on social media.
For example, giving your followers a chance to click like or share during Black Friday posts on
your page while providing them a raffle entry and a chance to win a limited item for sharing a
sellers post with a chosen hashtag can make them promoters of your own products.

By establishing a close and sincere relationship with followers through these personalized
marketing campaigns, a seller can gain much loyalty. What is important during Black Friday
promotions as with other holidays of the year is the specification or deals or products within a
given time frame or period. It is better to research what customers want or what excites
them during these periods to have a successful marketing campaign.

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