Cyber Monday is an important holiday which takes place Monday after Thanksgiving. It is marked by huge online sales. Designated as one of the largest online sales of the year, Cyber Monday is a valuable event that must be taken into consideration ideally because of potential competitors. A lot of businesses will also offer great deals during this season and you will need to stand out.
Offer Free Shipping
One of the usual marketing strategies during this period is offering free shipping on your page. If your webpage has a large following, you can set up nationwide free shipping when a customer buys items over a specific amount. This means that you will have the choice to set the standard into which customers have to accumulate items that will total to a certain amount. Thereby increasing profit for your shop.
Offer Free Product
Remember, free shipping is a popular strategy. There is another way in which your business can also stand out from other competitors. It is important to trick customers into making them believe that they have the advantage of and control over the products that you sell.
One useful tip is to offer a free product. It may seem absurd but this is an effective marketing idea. It lets customers believe that they have gotten a great deal from you. This means that you have to find products that are affordable. You can offer a free item in which the customers are only tasked to pay the shipping fee. Some advertisements offer a tagline which says:
“Free product! Only pay shipping!”
However, it should be noted that this should only be done towards affordable and small or limited items. This way you can still have a profitable amount of cash flow.
Another way to get customers excited about your products is by offering them gifts that they can choose from. An example of this is that if they spend over a certain amount in your shop, you can make them choose over creative or special gifts. This also lets the customer be in control with their newfound privilege which can establish a deeper relationship with your business.
Better yet, customizing the gifts to adhere to Cyber Monday is also important. Making customers believe that they have gotten a great online deal from your store during the limited time period is key.